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ChatGPT Ads rolls out oCPC campaigns, AAM and product carousels

Search Engine Land· by Anu Adegbola ·2026-08-07

— The SEO Cover · Daily Brief · Aug 9, 2026

On "ChatGPT Ads rolls out oCPC campaigns, AAM and product carousels"

ChatGPT's ad platform finally moving past the basics, but it's still playing catch-up to where Google and Meta were five years ago. Conversion-optimized feeds and carousel ads are table stakes, not innovation—what matters is whether the measurement integrations actually work at scale and whether advertisers can actually reach qualified intent audiences or if they're just paying for ChatGPT's captive user base. The real test: can brands profitably acquire customers here, or is this just another shiny distribution channel that burns budget? If you're already managing ads across Google and Meta, add this to the rotation once the conversions start flowing—but don't expect ChatGPT to be your primary spend driver anytime soon.

From the source: ChatGPT ads now allows for conversion-optimized product feed campaigns, expanded measurement integrations and carousel ads

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