On "How We’d Market to Software Developers at Startups"

Developer marketing works backward from how most startups think about it — you're not converting skeptics, you're earning attention from people who've already made up their minds about what solves their problem. The implication is brutal: your positioning, messaging, and proof points need to be bulletproof before a developer will even consider you, which means most early-stage founder pitches die on arrival because they're built on market narratives instead of technical credibility. If you're trying to reach developers, spend less time on ads and messaging and more time on whether your product actually does what you claim better than the alternatives they already know about.