SEO Daily Brief
On "How We’d Market to Software Developers at Startups"
Developer marketing works backward from how most startups think about it — you're not converting skeptics, you're earning attention from people who've already made up their minds about what solves their problem. The implication is brutal: your positioning, messaging, and proof…
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On "Keyword strategy in SEO: What it is & how to create one"
Keyword strategy is table stakes, not a strategy—it's the foundational work you do before strategy even starts. The real move is figuring out which keywords are actually defensible for your site given your domain authority, content depth, and competitive position, then…
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On "GSC’s New AI Overview Reporting: How Can We Use This Information?"
Google finally gave us visibility into what's actually happening with AI Overviews, and that matters because you can now stop guessing which pages are getting scraped and which ones are driving real traffic through that channel. The immediate move is to segment your GSC data by…
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