SEO Daily Brief
On "Google’s May Core Update Favored Pages That Match Intent"
This is exactly the kind of surface-level pattern-spotting that gets mistaken for insight in SEO. Yes, pages that match user intent rank better — that's literally what Google's ranking function does, and it's been true for years. The real question nobody's asking is which…
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On "Google's AI search optimization guide: what to do next"
Google didn't validate SEO with this guide—it validated a specific flavor of SEO that already works: high-quality content, helpful intent signals, and E-E-A-T as a proxy for trustworthiness. The real move is that Google's telling you what it's already rewarding, which means the…
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On "How to get AI to actually sound like you"
The premise that AI can be "trained" to sound like you in any meaningful way is backwards — you're not teaching the model your voice, you're just tuning the prompt until it mimics surface-level patterns from your writing, which breaks the moment you ask it something outside your…
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