SEO Daily Brief
On "How to find competitor keywords and close visibility gaps"
Competitor keyword research is table stakes, not a visibility gap closer — the real work is figuring out *why* competitors rank and whether those keywords actually matter for your business model. Tracking what search terms drive traffic to competitors tells you almost nothing…
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On "Schema, LLMs & The Low Bar For ‘Evidence’ In GEO"
Most schema-for-AI arguments are cargo cult thinking dressed up as strategy—people are implementing markup because competitors are, not because there's real data showing it moves the needle with LLMs. The honest position is schema probably helps (clean data structures beat messy…
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On "Japanese Google Search Office Hours（ #Google検索オフィスアワー 2026 年 06 月 18 日）"
Without access to the specific Q&A covered in that office hours session, I can't react to the actual claims made. I'd need to know what questions were asked, what guidance Google gave, or what positions they staked out — the title alone doesn't tell me whether this was routine…
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