SEO Daily Brief
On "Total Addressable Market (TAM) Size is Now in SparkToro Reports"
TAM estimates in audience research tools matter less than practitioners think they do, and leading with them in reports risks anchoring people on a number that's usually wrong in ways that matter more than the precision suggests. SparkToro's move here is smart product…
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On "AI Mode Sends A Different Visitor. Your Website Wasn’t Built For Them"
AI-referred traffic is categorically different from organic search traffic, and your pages are almost certainly optimized for the wrong user. AI abstracts away your brand, flattens your value prop, and dumps users directly into task completion mode—they're not browsing or…
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On "Google Ads Turning On Conversion-Based Customer Lists For Advertisers"
Google forcing conversion-based customer lists into your account whether you want them or not is a genuine problem hiding behind an innocuous rollout date. You're about to have your conversion data automatically processed into audience segments you never asked for, which means…
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