On "How one broken form cost an agency months of leads ft. Danny Gavin"

Agencies that treat form submission funnels as someone else's problem deserve what they get. A broken form is a conversion funnel failure, not an IT issue, and the real cost here isn't months of lost leads—it's the months it took to notice and fix it, which points to nonexistent monitoring on the metrics that actually matter. If your QA process doesn't include weekly spot-checks of critical conversion paths end-to-end, you're not running paid search, you're gambling.