On "Search And Agents Are One Product. You Only Need One Playbook"

This is backwards—Google saying search and agents are "one playbook" doesn't mean they're the same product, it means the same content quality standards apply to both. The trap here is treating operational consolidation as strategic equivalence. Your search content still needs to rank, your agent content still needs to answer, and the friction between those goals hasn't disappeared just because Google runs both. If you're using this as cover to kill your AEO work, you're confusing architectural simplicity with actual redundancy.