On "Unlocking Britain’s next era of productivity: Building a nation of AI trailblazers"

Google's productivity pitch assumes AI adoption scales with access and training, which misses the actual blocker: most businesses don't know what problem AI solves for them yet, so more trailblazers just means more people building the wrong things faster. The real constraint isn't capability or knowledge—it's clarity on ROI and use cases, which no amount of upskilling fixes. For SEO and search-adjacent work, this matters because the same dynamic plays out there: teams getting AI-fluent without a coherent strategy for where it actually moves the needle in ranking or visibility.