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SEO Daily Brief No. 3

On "He Uses Google To Steal Users From Tinder"

This is pure SEO theater dressed up as a case study. Someone gaming Google to extract dating app users isn't a replicable strategy—it's arbitrage on a specific market inefficiency that collapses the moment Google or Tinder notices. The real lesson practitioners should take isn't "do this" but rather "search traffic has real economic value, which is why platforms actively work to reclaim it." You can optimize dating app queries all day, but you're fighting against both algorithmic and product incentives designed to funnel users directly to the apps themselves, not some intermediate landing page skimming the traffic.