SEO Daily Brief
On "How To Optimize PPC Accounts With Less Search Term Visibility – Ask A PPC"
Google's slow strangulation of search term data has forced PPC pros to actually become analysts instead of bid-tweakers, and that's probably healthy. The premise here—that you can reverse-engineer bidding performance from signals like conversion efficiency, auction insights, and…
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On "Retrieval Augmented Generation (RAG) Explained: How AI Decides Which Pages to Search & Cite"
RAG matters for SEO because it's how AI search tools decide what gets cited, but understanding the mechanism won't meaningfully change your content strategy—you're still optimizing for the same things that made you rankable in traditional search. The real shift isn't RAG…
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On "The SparkToro API is Live: Audience Research as Infrastructure"
An API democratizes proprietary research data in ways a UI never can, and that's actually the move that matters here—not the feature itself but what it signals about who SparkToro thinks its real customers are now. If you've been treating audience intelligence as a one-off…
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