On "Retrieval Augmented Generation (RAG) Explained: How AI Decides Which Pages to Search & Cite"

RAG matters for SEO because it's how AI search tools decide what gets cited, but understanding the mechanism won't meaningfully change your content strategy—you're still optimizing for the same things that made you rankable in traditional search. The real shift isn't RAG literacy, it's accepting that citation and ranking are now separate problems, and that being retrievable by a vector database at scale requires the same depth, clarity, and expertise you always needed, just without the guarantee of traffic. If you're waiting for RAG explainers to tell you how to win, you're solving the wrong problem.