On "Google Search Console adds social and video reports"

Google finally admitting that social and video matter to search rankings is the real story here, not the reporting feature itself. If you're running organic search strategy without factoring in how your YouTube or TikTok content flows into Google results, you've been leaving performance on the table—and now you have native visibility into that leak. This shifts the conversation from "should we care about social?" to "which social properties actually move search traffic for us," which is the only conversation worth having. Start pulling those reports and connecting them to your content calendar.