On "How to do AI search optimization for local businesses"

AI isn't actually deciding which local business to recommend yet—it's mostly regurgitating what's already visible in traditional local pack results and review aggregates. The real play isn't "AI search optimization" as a separate discipline; it's doing local SEO competently (reviews, citations, on-page clarity) and then making sure your business data is clean enough that AI systems can read and trust it without hallucinating. If you're seeing advice that treats AI local search like it's a different game, you're probably looking at someone repackaging basic local fundamentals with a trendy label.