On "Creators Built the Web. Google AI is Rewriting It"

Google's AI abstracts away the creator economy's economic model, and that's the actual problem nobody wants to name directly. Creators built search value through content that Google monetized; now Google's training its models on that same content and serving answers directly, collapsing the traffic bridge that made creation economically viable. If AI summaries become the default search interface, the incentive to publish original work at scale evaporates. This isn't a debate about plagiarism or attribution—it's about whether Google's new product cannibilizes the supply chain it depends on, and whether creators will keep feeding a system that's actively removing them from their own discovery loop.