SEO Daily Brief
On "Creating and Promoting Were Never the Same Decision"
The split between making something worth promoting and actually promoting it is bleeding obvious in retrospect, but teams still collapse these into one decision and wonder why they ship mediocre work that nobody finds. You have to ask "is this good enough that people will care?"…
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On "How Chad Howard Built a $4.5 Million Porta Potty Business in Less Than Two Years"
The porta potty story is a lesson in unglamorous but defensible unit economics, not entrepreneurial magic. Chad Howard didn't crack some SEO code or find an algorithmic loophole—he picked a category with low competition, high margins, and sticky local customers, then executed…
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On "What are backlinks in SEO & how do I get them?"
Backlinks still matter, but the framing that they're primarily about signaling "trust and authority to search engines" is getting stale. What actually moved the needle for years was whether Google thought a linking site was topically relevant and had existing authority—and…
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