On "AI Recognizes 96% Of Brands But Mentions Almost None, New Study Finds"

AI can identify your brand with near-perfect accuracy but won't name it in its response—which is arguably worse than not recognizing it at all. The gap between recognition and attribution means your brand is invisible precisely where you need visibility most, which should terrify anyone betting on AI-driven discovery as a channel. If the model knows who you are but won't say it, you've got a discoverability problem that looks like a technical issue but functions like a competitive moat for whoever figures out how to be mentioned instead. This is the real SEO challenge in the AI era: not being found, but being cited.