The SEO Cover

A curated hub of SEO articles, videos, tools, and people — organized by topic.

SEO Daily Brief No. 3

On "The #1 ranking factor for AEO"

If Ahrefs is claiming there's a single dominant ranking factor for answer engine optimization, they're oversimplifying a problem that doesn't have a clean hierarchy yet. AEO is still too new and fragmented across different engines (Perplexity, ChatGPT, Claude) for anyone to isolate a primary lever the way we did with backlinks for Google—each system weights content differently, and what works for one might flop on another. The useful move here isn't hunting for the magic factor; it's treating AEO like early-stage SEO: nail basic content quality, structure your information clearly, and test what your target engines actually reward. Clickbait-y "number one factor" framing belongs in search, not in a space where we're still figuring out the rules.