On "How John Nanci Built a Business With 50% of Revenue Coming From Cocoa Beans"

The real lesson isn't that chemistry nerds make good founders—it's that dominating a niche through deep expertise and public generosity still works, even when venture-backed playbooks say scale or die. John's willingness to openly teach his craft, share sourcing methods, and build credibility before monetizing is the opposite of how most bootstrapped founders think, which is exactly why it stuck. If you're building in a specialized market with low competition for attention, this model—expertise first, revenue second—actually compresses the time to trust and customer acquisition. Most founders won't have the patience or the science background, but the playbook of generously documenting your work and letting authority compound is portable.