SEO Daily Brief
On "We spend $45,000 on doing more weird every month"
PostHog's spending $45k a month on experimentation is smart product work masquerading as culture theater—and the distinction matters. When you institutionalize budget for "weird," you're not really celebrating weirdness, you're creating permission structures for engineers to…
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On "How AI Is Rewriting the Content Activation Playbook"
The 80/20 split is real, but AI doesn't solve it—it just moves the bottleneck. Yes, you can now spin one piece into fifty variations faster, but the actual hard part of content activation was never the mechanics of repurposing. It's audience targeting, timing, channel strategy,…
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On "How John Nanci Built a Business With 50% of Revenue Coming From Cocoa Beans"
The real lesson isn't that chemistry nerds make good founders—it's that dominating a niche through deep expertise and public generosity still works, even when venture-backed playbooks say scale or die. John's willingness to openly teach his craft, share sourcing methods, and…
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