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SEO Daily Brief No. 1

On "How to Move a Google Business Profile Across State Lines"

Google's refusal to build a proper state-line relocation flow is genuinely bizarre given how many businesses need it, and practitioners exploiting workarounds are right to be frustrated. The loophole approach works, but it's friction that shouldn't exist—and relying on hacks means you're one algorithm update away from a reclaimed listing or ranking reset. If you're handling a cross-state move, document exactly what you did and why, because Google support won't back you up if something breaks. This is table-stakes functionality that should ship natively, and the fact that it doesn't tells you something about how little priority local search gets inside the company.