On "Google to auto-upgrade automatically created assets to AI Max"

Google forcing AI Max onto Search campaigns that didn't opt in is exactly the move that kills advertiser trust in automation. The company's framing this as an upgrade, but it's a unilateral switch to a system most advertisers still don't fully understand, with less control over matching and creative variation. If your account hits the eligibility threshold, you're getting enrolled whether you've tested it or your performance metrics actually warrant the risk. The real cost here isn't the features—it's that Google just removed your choice to stay put.