On "AI Traffic Conversion Rates: New Research from 97 B2B Websites and 29M visits"

AI-generated traffic converts worse than organic search traffic, and that gap matters more than the absolute numbers because it signals something real about intent and user quality, not just sampling noise. If you're getting AI-chatbot referral traffic and celebrating the volume, you're probably looking at vanity metrics—the users showing up are either exploratory, comparison-shopping across multiple sources, or just kicking tires. The practical implication is sharp: don't optimize your funnel for AI traffic the way you would for search or direct. Treat it as awareness-stage only and reset your conversion expectations accordingly.