SEO Daily Brief
On "Topical Gravity: Why topics are the new unit of your search strategy"
Topical authority is real, but "topics" in search strategy have always been the unit—what's changed is that Google now has better tools to recognize semantic relationships at scale, not that the strategic principle is new. The actual move is from keyword-stuffing and exact-match…
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On "AMIE, our research medical AI system, demonstrates real-time clinical video consultation capabilities in a first-of-its-kind study."
This is Google turning up the heat on enterprise AI adoption by putting a working system in front of doctors, not just throwing benchmarks at researchers. AMIE's real-time clinical consultation capability matters less for what it does right now than for the permission structure…
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On "ChatGPT’s Search Index Serves Small Sites Too, Data Shows"
OpenAI treating unlicensed and licensed sites identically in its search index is a massive tell about what's actually happening here. They're not building search equity, they're building a content sink—a way to feed the model without admitting crawl-through licensing is just…
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