SEO Daily Brief
On "Google Local Services Ads Are Moving To Performance Max: What To Check First"
This is a necessary consolidation that'll actually simplify local service workflows, but the real danger is in the account setup details—most shops will migrate without properly auditing their conversion tracking, which means Performance Max gets trained on garbage data and you…
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On "How to Convince Your Boss to Send You to a Conference"
Asking your boss to send you to a conference is a business case, not a personal plea, and most practitioners get this wrong by leading with why they want to go instead of what the company gets back. The real move is ROI framing: specific leads you'll capture, skills that…
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On "How AI Search Works"
AI search is still search, and Ahrefs knows it — the real lesson here isn't that AI changes how discovery works, but that it's forcing us to rethink what "search" even means when the query interface disappears and the answer engine takes its place. For SEO practitioners, this is…
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