On "Google Local Services Ads Are Moving To Performance Max: What To Check First"

This is a necessary consolidation that'll actually simplify local service workflows, but the real danger is in the account setup details—most shops will migrate without properly auditing their conversion tracking, which means Performance Max gets trained on garbage data and you lose attribution clarity you already had. The checklist matters less than asking yourself now: Do you actually know which phone calls or form submissions drive revenue, and how will PM capture that post-migration? If you're fuzzy on that answer, fix it before Google forces the move.