On "How We’d Market a $400 Skincare Device Before Black Friday"

The mistake here is treating Black Friday as a marketing problem when it's actually a distribution one. A $400 skincare device doesn't win on discount velocity or flash-sale urgency—it wins on legitimate demand capture, which means the real work is September and October positioning, not November tactics. For anyone selling premium hardware with long consideration cycles, obsessing over Black Friday mechanics is backwards. Build the audience first, then use the event as a closing tool, not the engine.