SEO Daily Brief
On "Google Ads Book Buttons Expand To Search & Performance Max"
This is less about Google adding features and more about Google finally connecting the dots between its own products. Book buttons in Search and Pmax make sense because they should've been there already—Google has the intent signal, the conversion path, and the partner network.…
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On "The Buffer Team Shipped 57 New Internal Tools in 5 Days"
Shipping 57 tools in a week sounds impressive until you ask what "tool" means and whether any of them matter. Internal hackathons are morale plays and idea-generation exercises, not evidence that your team can move fast on real work—most of those builds will be abandoned, and…
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On "How We Use AI for Every Article Without Making AI Slop"
Building a 6-to-12-minute article pipeline and then choosing restraint is the opposite of a confession—it's a flex that happens to land honestly. The real insight isn't that AI can produce slop at scale; it's that volume capacity and editorial discipline are now separable…
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