On "The Buffer Team Shipped 57 New Internal Tools in 5 Days"

Shipping 57 tools in a week sounds impressive until you ask what "tool" means and whether any of them matter. Internal hackathons are morale plays and idea-generation exercises, not evidence that your team can move fast on real work—most of those builds will be abandoned, and the ones that stick probably solve problems that should've been caught before they needed emergency fixing. The real takeaway for practitioners is simpler: if your team has this much spare capacity and idle curiosity, you're either massively overstaffed or you're not measuring what actually moves your business, and neither is worth celebrating as a win.