SEO Daily Brief
On "How Can Filtered Reviews Help Your Local SEO & Marketing?"
Filtered reviews—the ones businesses actively curate by topic, rating, or customer segment—genuinely move the needle for local pack rankings and conversion, which is why most SEOs ignore them in favor of chasing phantom algorithm shifts. Nobody gets excited about basic review…
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On "FTC Sues Amazon Over Alleged $20 Billion Advertising Surcharge Scheme"
Amazon's ad business operates in a legal gray area that everyone knew would eventually crack, and this suit signals regulators are finally willing to treat it as a core antitrust problem rather than a peripheral one. The mechanics matter: if Amazon systematically degraded…
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On "Google: We Don't Penalize For Old Outbound Links With Shady Content"
Mueller's right that you don't get dinged for links you can't control, but this answer dodges the harder question: whether Google weights those old links as credibility signals anymore. A stale link to a page that became spam is probably worthless to you now, not harmful, which…
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