On "A Foxhole View on Local SEO in 2026: Interview on the Legal Late Night Podcast"

Local SEO advice filtered through a legal services lens isn't inherently wrong, but it tends to flatten the actual differences between practices. A law firm's local visibility problem—where you're competing on trust, credentials, and geographic service areas—is structurally different from an auto shop or plumber trying to capture map pack clicks in their neighborhood. The insight might be useful as a general primer, but practitioners in non-legal verticals should be skeptical about applying frameworks built around professional services without testing whether they actually move the needle in their own category.