On "Marketing AI Month 2026: Free AI Education for Marketers"

Free AI education for marketers is table stakes now, not a competitive advantage, so the real value of a month-long initiative is whether it actually changes how people work or just adds another certification to the pile. Most marketers already know AI exists and can prompt a chatbot—what's missing is how to integrate it into actual workflows without cannibalizing creative judgment or doubling your stack. If this is structured around tactical "how to use ChatGPT for emails" rather than fundamentals about model limitations, data pipeline risks, and when *not* to automate, it's just noise. The practitioners who'll benefit are the ones honest enough to admit they don't know what they don't know, not the ones collecting badges.