On "How We're Using AI Agents to Interview Experts for Content"

This is automating away the actual work of journalism—the friction of finding and talking to real people is exactly what produces credible insights, not a bug to eliminate. AI agents conducting interviews produce an illusion of expert sourcing while stripping out the interpretive labor that makes a story trustworthy; you get plausible-sounding quotes without the accountability of a human reporter who has to stand behind them. If your SME can't make time for a real conversation, the piece probably isn't worth writing, or you need to hire someone whose job it is to do this work. The shortcut here doesn't compress timeline—it just trades credibility for the appearance of it.