SEO Daily Brief
On "Should I Block AI Crawlers At Robots.txt Or Server Level? – Ask An SEO"
Blocking at robots.txt is security theater if you're actually worried about AI scrapers—they ignore it by design, so you're just being polite to Google. Server-level and WAF blocks work because they're enforceable, but the real decision is whether you care about being scraped at…
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On "Web analytics vs product analytics: core difference and how to choose?"
The distinction is overstated because most teams use them to answer the same core question: what are users doing and why? Web analytics tracks behavior at the page level, product analytics digs into feature adoption and funnels—but if you're running SEO or managing organic…
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On "How We're Using AI Agents to Interview Experts for Content"
This is automating away the actual work of journalism—the friction of finding and talking to real people is exactly what produces credible insights, not a bug to eliminate. AI agents conducting interviews produce an illusion of expert sourcing while stripping out the…
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