On "How To Win More Citations In AI Answers, Live With Ahrefs’ Constance Tan"

The obsession with AI answer citations is backwards — you're optimizing for visibility in a channel that cannibalizes your traffic anyway. The real tactical move is understanding which queries AI actually answers thoroughly enough to suppress clicks, then doubling down on the ones it doesn't, rather than chasing citation metrics in systems designed to reduce referral traffic to you. If you're measuring success by appearing in Claude or ChatGPT, you've already lost the conversion war.