SEO Daily Brief
On "Quoting Calif Research"
This is security theater that doesn't actually matter for SEO practitioners, and positioning a zero-click exploit demo as a research breakthrough misses what should worry you more: the steady, unglamorous ways search platforms get compromised through social engineering,…
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On "Le Monde Says AI Overviews Haven’t Hurt Its Audience So Far"
One publisher's traffic holdout doesn't mean AI Overviews aren't cannibalizing search traffic overall—Le Monde likely benefits from being a trusted, branded source that gets cited in those summaries, whereas mid-market and niche publishers get surfaced and abandoned. The real…
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On "From 1 to 100 IRL events in a year: The secret to getting engineers to demo"
Scaling from 1 to 100 in-person events is a volume play, not a strategy, and it only works if you've solved the unit economics of getting engineers in front of your product. The real question PostHog cracked isn't "how do we do more events" but "how do we make each event so…
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