On "Google Admits Search Console Reporting For AI Search Is Inadequate"

Google breaking down on AI search transparency in Search Console is a worst-case scenario for SEO teams trying to optimize for a channel that's rapidly cannibalizing organic traffic. You can't act on what you can't measure, and admitting the tooling is broken after already pushing AI search hard feels like Google prioritizing velocity over the ecosystem. For practitioners, this means treating AI search positioning as a black box for now and preparing to shift budget toward channels where you actually get actionable data—which is exactly what Google's competitors want you to do. Until Search Console catches up, your only real option is tracking branded queries in AI overviews manually and treating organic search as your primary optimization target.