— The Editorial Index

The SEO Cover

A curated hub of SEO articles, videos, tools, and people — organized by topic.

SEO Daily Brief

  1. On "commit-rewriter 0.1"

    This is a practical tool solving a real problem that's going to get more common: cleaning up AI-generated commit histories before they go public. The deeper issue isn't the tool itself—it's that we're now shipping code with messy intermediate states that need post-hoc…

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  2. On "Matt Mullenweg Apparently Back In Charge At Automattic"

    The vagueness of Automattic's statement is the tell—when a founder's return needs this much careful messaging, something broke that PR alone won't fix. For WordPress and Jetpack users, the real question isn't whether Mullenweg's back, it's whether the infrastructure these tools…

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  3. On "Trump and Mike Johnson think the AI industry is overreacting"

    The AI industry's sudden turn toward "let's pump the brakes" is mostly theater covering for regulatory anxiety, and Trump and Johnson are right to be skeptical—though for the wrong reasons. When three competing labs simultaneously discover wisdom about slowing down right after…

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