SEO Daily Brief
On "Google Rolls Out AI Mode Info Monitoring To All Users Globally"
Google turning search monitoring into a continuous AI task is the logical endgame of treating search as a productivity layer rather than a lookup tool, and it should worry anyone whose traffic depends on being found rather than being suggested. When the engine starts proactively…
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On "What is llms.txt & should you use it?"
The llms.txt file is a solution to a problem that doesn't exist yet. LLMs can already crawl your site, read your robots.txt, and respect your stated preferences—what they're actually doing with that information is a separate governance question that a text file won't solve. If…
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On "Watch the winning trailer from the Future Vision XPRIZE, The Gifted."
A Google-sponsored prize for AI-generated video trailers is exactly the kind of self-congratulatory exercise that obscures what's actually happening in generative media. The real story isn't that AI can make a competent trailer — it's that we're now seeing the infrastructure and…
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