— The Editorial Index

The SEO Cover

A curated hub of SEO articles, videos, tools, and people — organized by topic.

SEO Daily Brief

  1. On "Google Working To Restore Google Analytics"

    Google Analytics going down is bad theater but not actually a signal about anything — these infrastructure hiccups happen to every platform at scale, and the real question is whether Google gets it back up before anyone's actually forced to make a decision about alternatives.…

    Read with source →

  2. On "Sam Altman says OpenAI won’t go public until its models are safe"

    Sam Altman tying an IPO to safety milestones is either genuine caution or a convenient indefinite delay on going public—and it doesn't really matter which, because in practice it means OpenAI operates without the transparency requirements that come with being public for as long…

    Read with source →

  3. On "The LLM positioning lag: What it is and how to avoid it"

    LLMs defaulting to generic brand positioning isn't a technical problem you can engineer away—it's a data problem. These models train on what's already published, so they'll regurgitate whoever had the loudest voice in your space, not what actually differentiates you. The…

    Read with source →