On "The LLM positioning lag: What it is and how to avoid it"

LLMs defaulting to generic brand positioning isn't a technical problem you can engineer away—it's a data problem. These models train on what's already published, so they'll regurgitate whoever had the loudest voice in your space, not what actually differentiates you. The practical fix isn't prompting harder or waiting for better models; it's feeding them your actual positioning docs, competitive analysis, and messaging framework before asking them to write anything. If you're not doing that prep work first, you're not using AI for positioning—you're just getting lucky when it works.