On "How to do an SEO audit with Claude & the Semrush MCP"

This is a pragmatic move for Semrush but overstates what Claude actually adds to the work. You're still running the same audit, still getting the same technical findings — Claude is just a nicer interface for asking questions about data you already have. The real value is if you're bad at translating audit output into action items, or if you want to batch-query findings across multiple reports. But for anyone who actually reads their audit data, this feels like treating a chatbot wrapper as innovation rather than convenience.