On "How Craig Hewitt Grew Castos to $1M+ in Revenue"

Craig Hewitt's strategy of doubling down on comparison pages and free tools during an AI-saturated search landscape is backward—he's competing on Google's terms instead of building moats that actually matter. When everyone's optimizing comparison content and launching free tier products, you're just normalizing the race to the bottom. The real win for a bootstrapped SaaS business isn't proving you can rank or convert free users; it's proving you can build something defensible enough that margins stay fat even when search traffic gets weird. What practitioners should hear instead: focus on retention economics and brand loyalty channels that AI can't commodify, not on out-SEO-ing an increasingly hostile search environment.