— The Editorial Index

The SEO Cover

A curated hub of SEO articles, videos, tools, and people — organized by topic.

SEO Daily Brief

  1. On "How Craig Hewitt Grew Castos to $1M+ in Revenue"

    Craig Hewitt's strategy of doubling down on comparison pages and free tools during an AI-saturated search landscape is backward—he's competing on Google's terms instead of building moats that actually matter. When everyone's optimizing comparison content and launching free tier…

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  2. On "Semrush Starter vs. Pro+: Which plan is right for you?"

    Semrush's tier messaging is designed to make you uncomfortable on Starter, not to be honest about what actually moves the needle. The real split isn't features—it's tracking limits, and they know solo practitioners and small agencies will hit those walls fast enough to justify…

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  3. On "How I Make $32M A Year Dominating This SEO Niche"

    Niche domination stories sell better than they teach. The setup—find an underserved keyword cluster, own it with content, scale the revenue—sounds repeatable until you realize the playbook requires either an existing audience to redirect or enough capital to outbid competitors…

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