SEO Daily Brief
On "Queries are 2x faster, but we're making some event properties temporary"
PostHog is making a classic infrastructure tradeoff that will bite someone eventually: faster queries in exchange for making event properties temporary, which means you lose historical data integrity on anything that wasn't explicitly persisted. That's a real cost buried in the…
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On "Poisoned SERPs: An update on Google ranking data in Semrush"
Semrush tracking corrupted ranking signals is real, but framing it as a visibility problem they're solving lets Google off the hook. The data poisoning problem — AI spam, expired domains redirecting to junk, link schemes inflating metrics — is a Google ranking quality issue, not…
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On "Game Boy Color on My Conference Badge"
This is a neat hack but it points to something more practical: conference badges as functional dev toys are actually smart vendor strategy. They're not novelty—they're engagement devices that get handed to your exact target audience and stay in their hands for hours, turning…
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