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SEO Daily Brief No. 2

On "How to track ChatGPT visibility: a practical guide"

ChatGPT visibility is mostly theater right now. You can track mentions and citations all day, but there's no real ranking algorithm to optimize for, no consistent traffic flow to measure, and no clear path from "visible in ChatGPT" to revenue—which means you're building monitoring infrastructure for a channel that hasn't proven it moves the needle. If you're already doing solid SEO work, adding ChatGPT tracking makes sense as a minor extension; if you're considering it as a primary focus, you're solving a problem that doesn't exist yet. Spend the energy on actual search engines first.