The SEO Cover

A curated hub of SEO articles, videos, tools, and people — organized by topic.

SEO Daily Brief

  1. On "Google Gives Sites AI Search Opt-Out, But Not The Data To Use It"

    Google's handing out an opt-out button while keeping the actual decision-making information hostage—that's theatrics, not a real choice. Site owners can't intelligently evaluate whether AI training is hurting them because Google won't share the traffic or engagement data that…

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  2. On "Google clarifies sensitive audience targeting rules for Demand Gen campaigns"

    Google's clarification here is basically admitting that their sensitive audience rules are murky enough that campaigns keep hitting the delivery ceiling, and they needed to explain when that actually happens. For demand gen specifically, this matters because reach is the whole…

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  3. On "Your Next AI Visitor Will Know Who Sent It"

    The premise assumes AI agents will actually identify and credit the source of their training data, which is a pretty generous read of how these systems work in practice. What matters for SEO isn't whether an agent *knows* who sent a visitor—it's whether your content survives the…

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