On "I Told Them to Sell Their Website. They Said No."

Selling a website is almost never the right move if you're actually running it profitably, and the fact that this needs a whole video pushes back against the SEO community's obsession with exits as the default endgame. Most site owners treat their domain portfolio like a startup pitch deck when they should be thinking about it like a business—the multiple you get on sale is usually garbage compared to what you make by keeping it, especially if you've got product-market fit and organic traffic working. If you built something that prints money every month, the burden of proof should be on the buyer, not on you to justify keeping what you own.