On "AI Ready? Google Ads Maturity Model."

Kaushik's maturity model framing cuts through the noise: you either adopt AI-driven tools in Google Ads or you're deliberately handicapping yourself. The motorcycle-versus-horse metaphor is tired but the point lands—agencies and brands that treat AI as optional rather than foundational are choosing inefficiency, and their competitors will make them pay on cost-per-conversion. The real question isn't whether AI is ready; it's whether your workflows are rigid enough that you can't adopt it, which is a different problem entirely.