SEO Daily Brief
On "In 2026, Less than One Third of Google Searches Still Send a Click"
Google's search product is optimizing itself into an answer engine, not a discovery engine, and that's mostly fine for Google's bottom line but corrosive for everyone else's traffic. The 68% no-click rate isn't a bug—it's the intended outcome of AI overviews, knowledge panels,…
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On "I Told Them to Sell Their Website. They Said No."
Selling a website is almost never the right move if you're actually running it profitably, and the fact that this needs a whole video pushes back against the SEO community's obsession with exits as the default endgame. Most site owners treat their domain portfolio like a startup…
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On "AI Ready? Google Ads Maturity Model."
Kaushik's maturity model framing cuts through the noise: you either adopt AI-driven tools in Google Ads or you're deliberately handicapping yourself. The motorcycle-versus-horse metaphor is tired but the point lands—agencies and brands that treat AI as optional rather than…
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